What is the primary purpose of a human-centered approach in addressing employee fears of AI?

The primary purpose of a human-centered approach in addressing employee fears of AI is to increase employee engagement and retention. This approach emphasizes understanding and addressing the needs, concerns, and experiences of employees regarding AI implementation in the workplace. By placing a focus on human factors, organizations can create an environment where employees feel valued and supported, ultimately fostering a culture of trust and collaboration.

Engaging employees in conversations about AI can help alleviate their fears about job security and the role of AI in their work. When employees see that their opinions and well-being are taken into consideration, they are more likely to embrace AI as a tool that can enhance their roles rather than threaten them. This positive engagement can lead to higher retention rates, as employees are more likely to remain in roles where they feel their contributions are appreciated and their concerns are addressed.

In contrast, focusing on eliminating the need for human employees, reducing employees' workloads through automation, or enforcing strict performance metrics could exacerbate fears and reduce trust between employees and management, which counteracts the benefits of a human-centered approach.