What does a "use case" refer to in AI business contexts?

In AI business contexts, a "use case" specifically refers to a scenario in which artificial intelligence is applied to address particular challenges or create value. This concept emphasizes concrete applications and involves detailing how AI can streamline processes, enhance decision-making, or improve customer experiences in specific industries or functions.

For example, a use case might describe how an AI system can analyze customer data to provide personalized marketing recommendations, demonstrating the tangible benefits that arise from implementing technology in a targeted manner. Focusing on specific scenarios helps organizations evaluate the relevance, feasibility, and expected outcomes of deploying AI solutions within their operations.

By detailing a particular application of AI, businesses can better understand the technology's potential impact on their processes, making use cases vital for guiding strategy and investment in AI initiatives.